Product Update V1.40 | BlueSnap

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BlueSnap Product Update V1.40

Introducing new features and improvements aimed to boost your business & grow revenues

Product Update V1.40

This release introduces the following new features:

1. New & Improved Instant Notifications (IPNs) Mechanism

We are excited to begin rolling out the new robust, scalable and innovative IPN mechanism!

For new sellers who are not familiar with the IPNs, please go

How’s the new mechanism better?

  • Each IPN type has been reviewed and updated to contain a more comprehensive data set.
  • New technologies have been implemented to make sure the solution is more stable, secure and even in a cases of failure, has optimized retry settings.
  • The new IPN mechanism ensures that we adapt the service to our growing business.

What’s the roll-out plan?
To ensure a smooth transition, the IPN mechanism is being rolled out in 3 phases. Throughout all 3 phases, we’ll give you ample time to test
the new updates before they are deployed to your production accounts. With that, once released, we’ll continue to monitor all activity.

Phase 1:
Phase 1 will be released throughout Nov/Dec. This will include two of the main IPNs –
Both will contain the upgraded data set and will have the retry mechanism fully functional in case of failure.

In order for you to test the new mechanism, it will be released to the sandbox environment Sunday, November 11th, 2012.

On November 25th, 2012 it will gradually deployed to your production accounts. At this stage, both the original and new parameters will continue to be sent.
We do however recommend that you update your back-end with the new parameters to enjoy the richer data set for these IPN types.

Important note: Since each seller implements IPNs differently in their system, some of you may need to make minor changes to support the new parameters.
Don’t know if this applies to you? Email us at

Phase 2:
Phase 2 will include a gradual move of the remaining IPNs from the existing to new platform. As with Phase 1, we will send you notifications
ahead of time, so you can prepare for the new updates.

Phase 3:

Phase 3, which is planned for the end of 2013, will deprecate original parameters that have been replaced with new ones
(view parameters marked with “RC” in the documentation center) in all IPNs to prevent any overlap of parameters.

Additional Resources:

  • More information can be found at the Documentation Center
  • Don’t forget to
    view the exclusive interview
    with our VP of Engineering, Tal Moshayov to hear what he has to say about the new IPN mechanism.

2. We’re on our way to being TRUSTe Certified

Plimus is on its way to getting TRUSTe certified!

As stated on, 90% of adults are concerned about privacy, and 88% avoid companies that don’t protect their privacy*.With TRUSTe’s seal,
we continue with pursuing our number one priority – to ensure the safety of our sellers and shoppers privacy details are kept secure.

Joining trusted brands such as Apple, AOL, Facebook & e-Bay, who all are TRUSTe certified, Plimus will be adding the TRUSTe seal to its privacy policy in the upcoming weeks.
The TRUSTe seal supports our business practices, confirms our commitment to practices that keep data secure and private.

For more information, you can go to*

3. VAT ID Verification

To keep with EU regulations, we have introduced a third party integration service to validate the VAT IDs of businesses in the European community.
This now enables us to correspond directly with the EU authorities to verify the VAT ID when entered in the BuyNow pages.

The VAT ID validation check is accurate and reliable. If validated, the shopper can continue with his purchase.
If it can’t be validated, the shopper will see an error displayed on the BuyNow page. He’ll only be able to continue and purchase, when a valid VAT ID is entered.

Tip: In order to display the VAT ID field, you’ll need to ensure that the Company Field is shown in the BuyNow page.
To check these settings, go to the relevant contract, click on More> Misc BuyNow Settings page and in the Contract specific visibility settings, for Company Name select Show.
If all your products are B2B (business-to-business), you can also set this setting to apply to all contracts. From your account home page, click on Shopper Experience>Optional BuyNow Settings and again, set the Company Name to Show.

Screenshot of the VAT ID field: