BlueSnap Product Update V3.0.2

Introducing new features and improvements aimed to boost your business & grow revenues

Product Update V3.0.2

This release introduces the following new features:

1. Shoppers Can Now Pay for Subscriptions via Wire Transfer

Using BlueSnap’s Automated Subscription Reminders, you can offer more payment type options when selling subscriptions. We have expanded the list of payment method options to now include:

Since the trend of the subscription payment model is taking precedence in the market, it’s important to be able to offer shoppers the ability to purchase with local payment payments (that naturally don’t support recurring payments).

In emerging markets (such as South America or Russia), shoppers prefer to use local payment methods over credit cards. And yet, most local payment options don?t support recurring models!

Now, only at BlueSnap, can you use our robust subscription model to sell your products or services and offer your shoppers more payment type options.

The first payment method released is wire transfer. This is great for sellers with B2B products and in countries where credit cards are not a popular method.

How Does It Work
The initial purchase of the subscription will occur as usual, except that payments supported by Automatic Subscription Reminders will be displayed. Wire transfer will be the first method released!

For each renewal payment, the shopper will receive up to 3 automated reminders, which will contain a direct link to the order page.

The following screen capture is an example of an email sent by BlueSnap:

auto_sub_reminder_email1

The order page for the renewal is designed to provide the shopper with the quickest way to make a payment to renew their subscription, with minimal clicks and fields to fill-in.

Tip: In order to prevent losing your customer and increasing the churn ratio, we highly recommend increasing the grace period.?To do this: go to the specific contract >?General Settings. In theAdvanced Recurring Settings?section in the?Cancel Subscription _ days?after first failure field, add the maximum number of days allowed to continue the subscription without payment, before cancelling.

How do I set it up?

To enable the?Automated Subscription Reminders, follow the steps below:

  1. From the Control Panel > Account page, click Shopper Experience > Optional BuyNow Settings.
  2. In the Automated Subscription Reminders page, select the Use Automated Subscription Reminders for my subscription contracts check box.
  3. Select one of the Reminder type options:
  • Use Plimus Automated Subscription Reminders – this option enables BlueSnap to send automated email reminders to your shoppers for upcoming payment periods to renew their subscription.
  • Will send my own emails using Plimus IPNs – this option prompts BlueSnap to send an IPN to your system each time a shoppers’ upcoming payment period is due. Using this option, you can create your own email template to send to your shoppers. For details on the new IPN, go to Subscription Reminder.

What if I have customized BuyNow templates?

For sellers who have customized their order pages and need help with adding or fixing the display of the new Automated Subscription Reminder payments (for this phase, Wire Transfer), please contactvendors@plimus.com.

For more details on the Automated Subscription Reminder click here.

2. Optimized Mobile Checkout Pages (Coming Soon!)

According to Forbes, “..more than 20% of all e-commerce shopping sessions are aleady happening on mobile devices – and the number is growing by 2-3x each year. Over the next 18-36 months, mobile will comprise more than 50 percent of all e-commerce shopping sessions, becoming the primary way people shop online.”

We’re excited to announce the upcoming release of the our mobile BuyNow template at the end of March. This template has been optimized and designed to ensure that your customers has easily purchase via their mobile devices. This enhancement appeals to many potential shoppers that will surely increase conversion rates and definitely turn your shoppers to buyers.

How it works?
The new mobile template can be associated with any of your BuyNow pages. Based on built-in detection, once we detect that your shopper is viewing the BuyNow page from a mobile device, we’ll display the mobile template.

What’s supported?
The first phase of the new mobile template will be supporting PayPal and credit cards.

How can you find out more?
Contact merchant support!

3. Support of AMEX in Israeli Shekels

The processing of AMEX credit-cards in Israeli local currency (ILS) is now supported. This option in addition to the many other supported localized payment methods and currencies, enables you to continue to grow your sales in local markets!

4. BlueSnap Web Service Enhancements

Adding to our already robust and multifaceted Web service platform, we have greatly improved the response time of both the?Retrieve Order History?and?Retrieve Subscription History?Web services. So, Merchants that want to retrieve a list of previously purchased orders of a subscriber or a list of previously purchased subscriptions from their online store, can now seamlessly retrieve the information and receive an even faster response time.

For more information on BlueSnap’s Web Services (API), please visit the?Help Center.

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