Checkout Conversion Index
An in-depth study of 650 merchants and what causes their checkout friction
Twenty years after the launch of the commercial Internet, most merchants still fail to optimize the online checkout experience. The result is that they stand to lose as much as 44 percent of sales due to the frictions from discovery of the product through the checkout and payment processes. How do you know if you are losing sales?
The Checkout Conversion Index is a quarterly report that benchmarks the performance of 650 merchants across 14 merchant categories against 55 attributes that define the optimal online shopping and checkout experience. The Index provides insight into what’s causing checkout conversion issues, as well as what merchants can do to overcome them. The CCI Index score is a 53, which means that in terms of converting shoppers to buyers, the average eCommerce site is performing only slightly better than average.
The Checkout Conversion Index found many things, here are a just a few of the results:
Our CEO, Ralph Dangelmaier, has made it his mission to maximize checkout conversions. “We work with merchants daily and see this problem, firsthand,” he says. “Worse yet, many merchants don’t even know that they have a problem – or the magnitude of it. That’s why we wanted to do something to shine a light on the problem so that we can raise awareness of the problem and, more importantly, help merchants overcome them.”