BlueSnap: The Smart Braintree Alternative to Get Global Conversions Right

Braintree, which has built its reputation on offering a solid set of payment solutions to support eCommerce merchants, acquired the mobile payment company Venmo in 2012. A year later Braintree was acquired by PayPal and since then has been feverishly promoting the value of their integrated solution. While this Braintree/PayPal/Venmo solution does have its perks, it does not address some of the most pressing and practical issues facing global merchants today. Fortunately, there are better Braintree alternatives.

Which Is the Better Choice for Your Business – BlueSnap or Braintree/PayPal?

Global Processing
Features BlueSnap-logo
# of Countries Shoppers can be Located In 190+ 190+
Acquiring Banks for Local Payment Processing 30+ global banks to process locally for your shoppers Single bank based on your home region
# of Currencies Accepted 100 100
Mobile Wallets PayPal, Alipay, Masterpass, Visa Checkout, Apple Pay, Google Pay PayPal, Apple Pay, AndroidPay, Bitcoin, Visa Checkout, Masterpass, Amex Express Checkout
# of Payment Types Accepted 100 8
User Experience & Integration
Features BlueSnap-logo
Integration Methods/Options API with Hosted Payment Fields, Localized Hosted Checkout, Platform plug-ins, Embedded Checkout API with Hosted Payment Fields, Platform plug-ins
# of Languages 29 1
Mobile Payments, including in-app payments Yes Yes
Features BlueSnap-logo
Recurring Payments Yes - plus a full subscription engine for more complex requirements Yes
Tokenization and Vaulting Yes Yes
Security and Compliance
Features BlueSnap-logo
Fraud Protection Yes Including multiple levels of control enabled through Kount (Managed, Configurable, Enterprise) Yes – 1 size fits all deployment of Kount
PCI Compliance PCI Level 1 PCI Level 1
Reporting & Support
Features BlueSnap-logo
Reporting Sales Intelligence and Consolidated Reconciliation for all payment types Payment Conversion Reporting Sales Intelligence Reconciliation for Cards and PayPal only
Customer Support Global team with call-in support Global team with call-in support
Developer Support Dedicated account management team

Here are a few critical areas where Braintree/PayPal fall short:

  • Payment Conversions: The solution has a single bank, single country-of-origin processing model. As a result, Braintree/PayPal merchants often receive lower conversion rates than their industry peers, particularly if they are selling into multiple countries.
  • Global Payment Types: While PayPal may be the most well known, there are hundreds of alternative payment types needed to support a true global eCommerce effort — Braintree only supports eight.
  • Detailed Payment Analytics: Braintree/PayPal has reporting on sales and reconciliation, but falls short on the detailed analytics you need to understand whether your site is converting well.  BlueSnap provides detailed reports beyond the basic sales intelligence and reconciliation reporting.  Empowering merchants with detailed Payment Conversion reports by currency, geography, price point and more enables continuous optimization of payment success rates.

The breadth of the Braintree / PayPal combo and their capabilities is broad. As such, they are not solely focused on the needs of merchants like you — Braintree/PayPal has dual interests, with a focus on both supporting the consumer with their wallets (PayPal and Venmo) as well as supporting eCommerce merchants. As a result, they are often placed in a situation where they must choose between serving the merchant processing needs or the needs of the consumer wallet holder.  These interests also pit Braintree/PayPal in direct competition with some of the largest payment types in the world; including emerging digital wallets that compete with Venmo such as Visa Checkout, MasterPass, AliPay, Apple Pay and more.

BlueSnap on the other hand, is focused entirely on supporting merchants like you by offering the global functionality you need, while matching the API and developer-friendly functionality of Braintree/PayPal –  allowing you to capitalize on today’s $4 billion cross-border eCommerce opportunities. Read on to learn why BlueSnap might be your best option if you are looking for a strong Braintree alternative.


As your business grows, you need the power of multiple bank connections to ensure you are maximizing payment conversions. BlueSnap’s Intelligent Payment Routing leverages multiple global banks to ensure that every transaction that can be approved, is approved. Braintree/PayPal will limit you to a single acquiring bank, severely hampering your conversion opportunities and increasing the likelihood of payment processing declines.

BlueSnap’s All-in-One Payment Platform was designed to fight checkout abandonment and convert more shoppers to buyers, globally, which is why we also support 100 payment types versus Braintree’s 8.  With alternative payments predicted to account for as much as 50% of eCommerce sales by 2020, BlueSnap accepts a host of payment types ranging from cards to ACH and local bank transfers as well as local eCommerce payment options.  BlueSnap’s digital wallet strategy looks beyond just PayPal including global wallets such as Visa Checkout, MasterPass, AMEX Express Checkout, Google Pay and Apple Pay. Braintree/PayPal, due to their competitive landscape is not working to support all these emerging wallets – focusing rather on Venmo and PayPal.

Security and Compliance

BlueSnap has the most robust implementation of Kount, the leading fraud and risk management solution in the eCommerce space. By leveraging the expertise and capabilities of Kount, the All-in-One Payment Platform gives you the most control over your fraud risk, with options allowing you to:

  1. Leave complete oversight of your fraud management to the experts at BlueSnap
  2. Customize rules through the Configurable Fraud module
  3. Enable your in-house fraud agents with Enterprise Kount

BlueSnap, much like Braintree/PayPal, is PCI Level 1 compliant. In addition, we offer tokenization and vaulting to add an extra layer of protection.

 Pricing and Support

A huge benefit that BlueSnap offers its merchants is full global merchant support. With support staff located around the world, we are always available and ready to assist you with your payment gateway and merchant account questions. At PayPal, you are one of 10 million + merchants, often left to fight for attention.

At BlueSnap, we also offer the unique benefit of dedicated account management as well as consolidated reconciliation for all payment types and currencies.

So, if you are looking for a strong Braintree alternative, consider BlueSnap. Contact us today to learn more.