How Things Work: Payment Gateway

A payment gateway is a necessity for merchants to accept credit and debit card payments online. However, not all payment gateways are created equal.

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Our Global Payment Orchestration Platform is specifically designed to increase sales and reduce costs by consolidating payment functionality and optimizing payment approval rates behind the scenes. Thousands of customers worldwide trust BlueSnap to process their payments.

Accept Multiple Payment Methods

When you use BlueSnap’s Platform you will be able to accept all major credit and debit cards:

• Visa®
• MasterCard®
• American Express®
• Discover®
• Diner’s Club
• JCB
• China UnionPay

We are bank agnostic which allows us to provide access to many alternative payment methods such as PayPal, SEPA, and 100+ others built-in with the Platform.  We also provide eWallets such as, Click to Pay, Apple Pay, Google Pay and more. All you need is one integration with BlueSnap.

Shopping Cart Integrations

Built-in with the All-in-One Payment Platform are popular eCommerce platforms such as WooCommerce, Magento (now Adobe Commerce), and BigCommerce. These integrations allow you to quickly and easily process all major credit and debit card payments safely and securely. You’ll also receive the added benefit of our multiple acquiring bank relationships, which automatically increase your payment acceptance rates through the use of intelligent payment routing.

PCI Compliance

BlueSnap complies with Level 1 Payment Card Industry Data Security Standards (PCI-DSS), which are the highest standards in the industry. Merchants that are already compliant themselves can use our API to process payments without implementing any additional security measures. For merchants that opt not to obtain a Level 1 certification, BlueSnap offers several tools to simplify PCI compliance.

We’ve also partnered with Security Metrics, a leader in data security and compliance, to simplify the compliance process for you. BlueSnap merchants benefit from free enrollment with Security Metrics, which includes assistance with PCI contract renewals and quarterly compliance reviews.

Fraud Detection & Prevention

Failing to prevent fraudulent transactions can lead to higher chargebacks and chargeback-related expenses, in addition to lost merchandise. In order to ensure our merchants receive the highest level of protection, BlueSnap partners with Kount, the leader in fraud prevention, to analyze customer data and purchase behavior on every transaction to identify and stop fraudulent orders.

When you become a BlueSnap merchant you receive our “Managed” fraud prevention service which includes shopper device analysis, device fingerprinting, order linking, geolocation, and customizable AVS and CVV rules.

Depending on your business model and sales volume, you may want to consider our Merchant Configurable or Enterprise fraud prevention services. These two services allow you to customize more of your fraud prevention strategy.

Tokenization

Our global payment gateway services include the ability to employ tokenization, meaning that we take sensitive payment information and turn it into a “token,” a non-sensitive piece of data, and then store it in a secure vault. When repeat customers want to make a purchase, they can do so with a one-click purchase flow using their tokenized information which is a more secure and convenient way to shop. The result is higher conversions and safer transactions.

Flexible Integration Options (API, Hosted, Hybrid)

We offer a variety of solutions that you can choose from based on the needs and requirements of your specific business.

Hosted

Our Hosted Checkout pages provide a simple and secure way to offer your global customers a seamless buying experience on any device. You can define custom skins (templates) for different device types and easily brand your checkout pages with your logo and custom colors. No development experience is required.

API

Our Payment API is the ideal solution for merchants who want to manage the shopper experience from start to finish. This simple but powerful tool allows you to create the checkout experience you want while BlueSnap manages the heavy lifting of successfully processing the payment transaction and storing the credit card data.

Hybrid

Combine both API + hosted checkout to support global shoppers with a localized checkout experience. By using both payment integrations you get the best of both worlds — you can customize your primary checkout page for your unique checkout flow and still provide your global shoppers with localized language and payment types with a simple link to the hosted checkout pages.

Intelligent Payment Routing

Traditional payment gateways for credit card processing are connected to one bank (merchant account). Designed to give merchants the best payment conversion rates, BlueSnap’s Platform, however, is connected to a network of 30 global banks.

Through our flexible processing engine, we route transactions with our intelligent payment routing technology to the best banks to ensure maximum payment success. We match the right bank to serve your shopper, whether that bank is in your country or half-way around the world. We monitor payment conversions on a daily basis and analyze payment details to optimize transaction approvals.

Payment Analytics & Reports

Our payment conversion reports provide in-depth analysis into your processing rates and the lifecycle of your customers so that you can make adjustments to drive conversion improvements. Through this comprehensive reporting and reconciliation, you will be able to streamline your payment processing operations and leave the manual work behind. We also offer a Reporting API so that you can push the data you need to your analytics platform. And you can track and manage sales on the go with our Mobile Reporting App.