We’ve all heard it before, and we’ll probably hear it again (here at BlueSnap we’re practically screaming it from the rooftops): to take your company global you need the right combination of localization (languages, currencies, payment types) and partnerships (banks, vendors, etc.) to be successful globally. But what about those things that are behind the scenes that might not be so obvious? For this blog post, we’re taking you behind the curtain to help you make your global strategy more successful than ever.
1. BRIC? Forget about it, we’ve moved on to CAG.
BRIC stands for Brazil, Russia, India and China, aka the kids who sat at the global popular table, until now. Your global eCommerce strategy should be focused now on China, the Americas, and Germany. They’ve staged a coup and taken over the game. They represent 3/5 of the top 5 countries where you can get the biggest ROI for your money. China and the US may be a no-brainer, but take a good look at Germany as well. Their eCommerce growth rate is at 22%, which is second only to China in terms of growth. Get in early while they are still growing, and don’t forget to send some beer and sausages to the people who tipped you off early (us).
2. How do you say Merry Christmas in Swahili?
Holidays are celebrated all over the world on days you may not even expect. Just because your home country might not be celebrating, it doesn’t mean your customers aren’t. Factor this into your strategy by offering special coupons and discounts to your international customers who may be celebrating anything from Fourth of July to Hadaka Matsuri (it’s an interesting one). Around 73% of holiday purchases are influenced by coupons or promotions; if you pay special attention to these days that encompass your customers’ culture, and use them to your advantage, you may be able to set yourself apart from the competition.
3. Sometimes typing is easier than talking.
We all know customer service is very important, but sometimes taking your customer service global can be tough. Consider adding in a chat feature to your eCommerce site where people can just ask a quick question if they need to. 44% of customers say that having a live person answer their questions while in the middle of an online purchase is one of the most important features a website can offer. This will be especially helpful to customers who may not be from your home country and don’t have the ability to make an international call on a whim.
Looking for more tips to capture global sales? Check out our “7 Ways to Increase Online Sales Conversions” tip sheet, we have a lifetime of knowledge!: