For the 2021 holiday season, eCommerce sales are expected to sweep up a large portion of overall transactions. With the increase in mobile shopping and desire to buy online instead of in-store, this holiday shopping season is expected to be a great one for eCommerce.
While many businesses have already adapted to changes in customer shopping habits over the last year, here are 5 holiday eCommerce tips to help you make the most of the holiday shopping season.
1. Take Advantage of Social Media Selling
Apps like Facebook, Instagram and Snapchat are robust sales platforms, and it’s estimated that social commerce represented 11% (or $474 billion) of retail eCommerce revenue in 2020, according to Grand View Research.
Social commerce can be significant for holiday shoppers; half of shoppers recently polled by Adweek say they had trouble figuring out what gifts to get for their friends and family. And 45% of people who discovered something online say it was for a gift.
Make it effortless for shoppers to discover your products from social media platforms and then provide a seamless checkout experience when they get to your website. This will help you attract more holiday shoppers looking for gift ideas while they browse their feeds.
2. Make Mobile Shopping Simple
Since more people than ever are shopping from their phones, your retail site and checkout must be mobile-friendly. Mobile-savvy customers don’t want to wait until the next time they’re on their computer to shop.
A mobile-optimized site will also help you take advantage of customers who may see your ads on social media or online while they’re browsing on their phones. Then they can easily shop your site in the moment. You’ll also want to make sure your page load times are fast — according to Unbounce, almost 70% of consumers say page speed impacts their willingness to buy from online retailers.
3. Make Payments Easy for Your Customers
A simple checkout process will ensure your customers’ shopping experience end on a high note. Make sure that your checkout doesn’t require customers to complete a lengthy process with multiple pages. Double-check your checkout process to ensure it functions smoothly.
Another way to simplify payments is to offer the right payment methods. If you only accept certain payment methods, you could be limiting the number of customers who shop with you. For example, if a large percentage of purchases are being made on mobile devices, accepting digital wallets, like Apple Pay, Google Pay and Click to Pay will make buying easier for your customers. Additionally, if you take advantage of eCommerce to expand your footprint and sell into other regions, offering local payment methods and currencies presented in the local language are key. Working with a payments provider that can seamlessly process multiple popular payment types and currencies is the key to a successful execution.
4. Offer Free Shipping or Promotional Discounts
Shoppers want to stretch their holiday budget in any way possible. Offering free shipping, discounts on specific items or entire orders, or free gifts with orders of a certain size will help you attract customers looking for a deal.
And keep our other holiday eCommerce tips in mind while you consider this: if you’re offering a discount but customers are confused about how to take advantage of it when they’re checking out, or they qualify for a gift but you don’t offer their preferred payment method, your promotions won’t give you the boost you’re hoping for.
5. Offer Multiple Ways for Customers to Receive Their Products
Customers love options when it comes to receiving their products. Curbside pickup, buying online and picking up in-store (BOPIS) and same-day delivery all took off during the pandemic, and many customers love their simplicity and convenience. According to Insider Intelligence, BOPIS sales more than doubled in the US alone in 2020 and will sustain double-digit growth rates through 2024. Offering these flexible options will make it easier for customers to shop the way they want — and easier for them to decide to shop with you instead of your competitors.
While high-quality marketing and plenty of options are important for securing your piece of the holiday shopping pie. Retailers also need a strong payments solution that can handle different payment types, support a global audience, and make the final step in your customers’ shopping experiences a breeze. Once you have those elements in place, you’ll benefit from the gift of a great holiday season.
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