E-Commerce Sales Soar from Black Friday to Cyber Monday

Written by: BlueSnap Editor

Five Fun Facts about Cyber Five 2013 (the five consecutive online shopping days from Thanksgiving Day to Cyber Monday):

  • New Yorkers spent the most online this year on Cyber Monday, followed by residents of Washington, D.C., and Los Angeles.
  • iPads were the hottest commodity this year; roughly 40% of Black Friday iPad purchases could be attributed to existing Android smartphone users.
  • Xbox One (31%) and Xbox 360 (30%) took top market shares for the video games and consoles category.
  • Facebook drove 64% of the 2% of online sales referred by social media sites.
  • Online sales to international customers also saw strong boosts this year.
  • Here it is, the most popular tweet on Cyber Monday. You gotta believe the power of the Bieber.

In 2013, the holiday shopping season culminated to over $23 billion spent online, marking an 8% increase versus the corresponding days last year. Incredible!

Black Friday 2013 (November 29) saw $1.198 billion in desktop online sales, making it the season’s first billion dollar day. The recent trend of kick-starting holiday shopping by opening stores on Thanksgiving Day seems to be having a spillover effect on the online channel.

Thanksgiving is now the fastest-growing shopping day over the past 5 years — $1.062 billion to be exact. To avoid the crowds, in combination with mobile access, more Americans opted for couch commerce following their Thanksgiving Day festivities.

mini-ipad

66 million Americans visited online retail sites on Black Friday using a desktop computer, representing an increase of 16% versus year ago. Amazon once again ranked as the most visited online retail site on Black Friday, followed by eBay, Walmart, Best Buy and Target.

Online shoppers forked out a record-breaking $2.29 billion on Cyber Monday alone. There are estimates that holiday online sales will reach $81 billion this year in total, up 12.5% from 2012.

Walmart and Target’s early deals didn’t hamper Cyber Monday sales, as millions of Americans logged on to e-commerce sites Monday to take advantage of deals ranging from free shipping to hundreds of dollars off electronics and half-price clothing. Mobile devices accounted for more than 29% of all online traffic.

*Results and stats from Adobe, Borderfree, ComScore, IBM Benchmark and InfoScout.

Also appeared in WebsiteMagazine.com