Coupons are a great tool to generate more traffic, re-market to your shoppers, provide incentive to your affiliates and even help increase conversion rates on the order page. Below you can learn about how to take a simple coupon code and help it drive your revenues.
Generate More Traffic
Want to generate some more traffic to your site? Use a coupon code in your banner or ad campaigns to attract new shoppers! So you don’t lose interested shoppers, make sure to have this coupon/discount displayed on your website. Visit Youda Games’ site and you’ll see they’ve done a great job at this type of promotion. They also take it a step further – they’ve made it easier for the shopper to apply the coupon by bypassing it (automatically applying it) to the BuyNow page.
- Pass the coupon code to the BuyNow page. This can be done using BuyNow Parameters. To learn more about passing the coupon code using BuyNow parameters, click here.
- Enter a high usage count. Since several shoppers will be utilizing the same coupon, keep the usage count high (depending on your expected traffic).
Re-Market to Current Shoppers
Several Merchants have told us that a great way to build a sustainable long-term relationship with your shoppers is to provide a coupon at the end of a sale. This can either be in an email or even on the Thank You page.
For example, for everyone that buys one of your products, you can offer them a coupon 30% off anything else on your site ending on Nov. 30th, 2014. There are several ways to implement this.
- Add the Coupon Code to the Thank You Page
- Add the Coupon Code to a Newsletter or Post Sale Email
And there you have it. If you have more questions about setting up coupons via BlueSnap, make sure to visit our HelpCenter.
Have you experienced success by using coupons?