Welcome to the launch of our new BlueSnap blog. As someone who has been focused on the global payments space for the past twenty-five years, I’ve had the opportunity to gain a unique perspective on the rapidly evolving industry and the challenges faced by today’s e-commerce merchants in trying to meet the needs of their customers.
Technology has impacted every industry and commerce is no exception. We’ve seen phenomenal changes and innovation of buying and selling goods. Many of today’s capabilities were unimaginable just a few years ago, and this has created much confusion regarding the choices merchants now have. So we help merchants adapt faster to new models and to build competitive advantage in markets that are evolving more rapidly than ever. With BlueSnap, merchants can alleviate the pitfalls of the experience, and easily convert more shoppers to buyers.
And that’s the purpose of this blog. Our goal is to make this a unique forum for information and opinion on the payments space and the trends and factors shaping it. You’ll find insight on a range of commerce issues including online selling, m-commerce, currencies, payment processing, emerging markets, and how our customers are using BlueSnap. This is a vibrant and dynamic industry. We’ve created this blog to provide perspective on its continuing evolution. We hope you find it valuable.
– Ralph Dangelmaier, CEO