This is a guest post from our partner, Kount:
It’s no surprise that consumers have been flocking to eCommerce for quite some time now. As the most recent Black Friday proved, consumers can get the same or even better deals with greater convenience – anytime, any place, and without the crowds. And the shift from traditional in-store shopping to online and mobile retail is not expected to slow down anytime soon either: Internet Retailer estimated that total e-commerce sales grew 15 percent in 2015 to an estimated $350.64 billion.
But it’s not just consumers and retailers that are getting comfortable online; fraudsters are quickly following, ready to prey on both. Don’t let fraudsters spoil the fun and derail your eCommerce experience – whether you’re a consumer or retailer, it’s important to stay informed and truly assess the reality of eCommerce fraud from common myths. Put your thinking caps on because we’re bringing you a round of Fact vs. Fiction: eCommerce Edition to test your knowledge on the state of fraud among online and mobile purchases.
True or False – all eCommerce sites are equally safe.
False! Different retailers have different platforms and different levels of security. That’s why it’s important for merchants to carefully consider their options when it comes to protecting consumers from online fraud, and essential for consumers to conduct business only with retailers who make their security a priority.
True or False – The shift to EMV in the United States will protect customers against online fraud.
Again, false! EMV will protect consumers from card-present fraud, but will actually increase online fraud rates, as criminals shift their focus to less-protected eCommerce and mobile commerce transactions. In fact, the online fraud rate has gone up dramatically in every market that EMV has been implemented.
True or False – International transactions aren’t necessarily riskier than domestic ones.
True! Many retailers automatically decline international transactions, thinking they carry a higher risk of fraud than domestic orders, or are reluctant to expand into new markets for fear of exposure to new types of fraud. However, this simply is not the case. If you’re using a comprehensive fraud solution service with a customized rules engine, the process will allow legitimate transactions to go through without a problem while stopping fraudulent ones, decreasing chargeback rates and lost revenue.
True or False – Online and mobile transactions have the same fraud risk and should be treated equally.
False. More than half (51%) of merchants surveyed responded that the fraud risk is equally as risky for both mobile and web eCommerce. Furthermore, nearly 30 percent (28%) of merchants believe that standard eCommerce fraud processes can manage mobile commerce fraud. Each platform, and even each device, must be carefully considered individually to best combat fraud on that specific channel. The tools that work for web commerce will not necessarily work for mobile transactions, and vice versa. Merchants must pay extra attention to what channels and devices they see the most fraud from, and implement channel-specific tools to best protect themselves and their customers.
It’s important to tell fact from fiction when dealing with online and mobile commerce. Don’t fall victim to fraud by being complacent about security measures. Make sure you’re working with the right fraud prevention solution that is specifically tailored to your business’ needs.
Kount helps businesses boost sales by reducing fraud. Their all-in-one, SaaS platform simplifies fraud detection and helps online businesses accept more orders. Kount’s turnkey fraud platform is easy-to-implement and easy-to-use. Kount’s proprietary technology reviews billions of data points and provides maximum protection for some of the world’s best-known brands. Merchants using Kount can accept more orders from more people in more places than ever before. For more information about Kount, please visit www.kount.com.