BlueSnap Expands Local Payment Options in the BRIC Markets

New Set of Localized, Digital Payment Options Help Merchants Convert More Shoppers into Buyers in Brazil, Russia, India and China

WALTHAM, MA – April 7, 2014 – BlueSnap announced today that its global payment gateway now offers new localized payment methods in Brazil, Russia, India and China (BRIC). By letting local consumers use the payment methods they trust most, BlueSnap is helping merchants convert more shoppers into buyers in the world’s fastest growing ecommerce markets.

BlueSnap currently allows merchants to sell in 180 countries, serving up localized pages in 29 languages with support for 60 currencies. On top of providing local languages and local currency selection on any device, BlueSnap is now expanding its offering of 110 payment options with new payment methods for the BRIC countries.

In addition to offering Boleto Bancario, the fastest growing online payment option in Brazil, BlueSnap now routes payments through a local acquiring bank, increasing merchant conversions and simplifying the complexities of the Brazilian acquiring directive. BlueSnap also streamlines the set up process by eliminating the need to establish a legal entity and contract with a local provider, making it easier than ever for merchants to sell in Brazil.

In China, BlueSnap now offers Alipay, one of the most popular options for Chinese consumers, with over 550 million registered users. Alipay will help merchants expand their global sales in the Chinese market by providing a familiar local payment method.

For Russian and Indian consumers, BlueSnap supports traditional credit cards (Visa, MasterCard and American Express), eWallets including PayPal, Skrill and cashU. Webmoney and vouchers such as Ukash are also available in Russia.

“Consumers around the world want to pay for goods using the methods they know and trust,” said Ralph Dangelmaier, CEO of BlueSnap. “In the BRIC countries, we are giving global sellers a competitive edge by stacking their checkout pages with the payment options their customers want to see. Overall, our goal is to help merchants break into new global markets, eliminate snags that cause shoppers to abort the purchase process, and ultimately increase sales.”

According to recent data from eMarketer, ecommerce sales are growing fastest in China, followed by India, Brazil and then Russia. With the most relevant local payment methods available in these countries, BlueSnap provides merchants with the power to win more customers in these growing emerging markets.

In addition to a growing selection of local payment methods, BlueSnap offers key features, tools and capabilities that help convert more shoppers into buyers, including:

• Automatic localization of checkout pages based on shoppers’ geographic location.
• Intelligent payment routing of failed transactions to help increase success rates.
• Automatic content optimization for an optimal shopping experience on any

  smartphone, tablet or computer.

• Pre-configured, hosted checkout pages to save merchants from the burden of development.

Ralph Dangelmaier will speak about ecommerce in the BRIC countries at TRANSACT 14, the Electronic Transaction Association’s annual conference, set to take place in Las Vegas from April 8 to 10 at the Mandalay Bay North Convention Center. Dangelmaier’s session, “Payments in BRIC: Brazil, India, Russia, China”, takes place on Tuesday, April 8 at 10:15 am in the Islander D/E room.

About BlueSnap

BlueSnap is a smarter international payment gateway powering the checkout process for eCommerce merchants worldwide, and fueling growth for online businesses serving digital, physical and mobile markets. BlueSnap has reinvented and optimized the checkout experience by combining intelligent payment routing, frictionless one-click checkout, global payment processing, award-winning smart subscriptions, multiple integration options and dynamic ecommerce tools. With over 10 years experience serving merchants around the globe and supporting shoppers in 180 countries with localization in 29 languages, 60 currencies and 110 payment types, BlueSnap is fulfilling its promise to convert more shoppers to buyers worldwide. Learn more at www.bluesnap.com.

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Amy Dardinger

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