WALTHAM, MA – March 20, 2017 BlueSnap is pleased to announce that it has expanded its local payment processing capabilities to help merchants sell more across the Americas. Global eCommerce continues to rise with double-digit growth expected through 2020 reaching $4 trillion driven by cross-border and mobile shoppers. BlueSnap’s Powered Buy Platform™ helps merchants sell more with better conversions by connecting merchants to local processing around the world through a simple, consolidated API and a single underwriting process.
The Powered Buy Platform gives merchants the ease of integration of a flexible, consolidated API enhanced with the power of the industry’s leading global acquiring bank network. Built into this feature-rich platform are all the payment technologies a merchant needs to sell globally.
With the most recent release, BlueSnap enhanced local acquiring into Latin America and Canada to give international merchants the global payment processing they need to maximize conversions. In Latin America, the cost to sell locally can be cost prohibitive with up to 30% of a sales going to processing fees, taxes, etc – but BlueSnap’s processing lets merchants sell into LATAM at a 1/3 of the cost, while maximizing conversions and coverage of alternative payment types and local cards.
“Local payment processing is essential for merchants to achieve the best payment conversions no matter where they are trying to sell. We built the Powered Buy Platform so that merchants connect to us once but get all the benefits of connecting to a global acquiring network,” said, Ralph Dangelmaier CEO of BlueSnap.
Cakemail and Sharegate are just two examples of how the Powered Buy Platform has helped them expand globally with higher conversions.
Cakemail is a web-based email marketing platform that allows global companies to easily communicate with their customers and prospects with a simple, easy to use solution. They could enter more global markets with confidence knowing that BlueSnap’s global network of acquiring banks would convert more shoppers to buyers. Since Cakemail began working with BlueSnap last year, they have experienced incredible growth thanks to a frictionless checkout experience which increased conversions 20% and allowed them to reach shoppers in over 131 countries. Read more about the case study here.
Sharegate is trusted by over 10,000 IT admins from over 110 countries to manage, migrate, and secure their SharePoint and Office 365 environments. They have utilized BlueSnap’s Powered Buy Platform to easily reach global shoppers and expand into new markets worry free. BlueSnap’s global network of acquiring banks helped them see a 14% increase in conversions. Read more here.
Both Cakemail and Sharegate illustrate the importance of local acquiring and how it can help merchants reach more global shoppers and grow sales faster. The Powered Buy Platform is an easy integration through one API, with one merchant account and one underwriting process to help merchants achieve the growth in global sales they need to keep their businesses running.
BlueSnap is a global payments technology company that provides a simple way to accept payments from almost anywhere – in your mobile app, online and for invoices. The Powered Buy Platform™ empowers frictionless payment experiences with a single integration to multiple payment methods, world-class fraud protection, robust reporting and the ecommerce tools you need to grow your business. The platform includes a global network of acquiring banks to help drive higher conversions worldwide. Learn more how BlueSnap can help your business accept payments and convert more at home.bluesnap.com
“BlueSnap” and its logo are trademarks of BlueSnap, Inc.
Kimberly Rowell, BlueSnap
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