BlueSnap Pushes Past the Barriers of Card-only Subscriptions to Increase Recurring Revenue Potential

Waltham, Mass.—March 19, 2013— BlueSnap’s industry leading Smart Subscriptions platform has helped thousands of merchants to create, manage, and optimize their recurring payments for many years. Now, BlueSnap has responded to the evolving needs of customers with an expanded offering that dramatically increases a merchant’s capacity to provide subscriptions using almost all payment types.

BlueSnap’s new Automated Subscription Reminder feature fully supports almost any type of payment method as a subscription option beyond just card based transactions. As a result, merchants can optimize recurring payments for local payment types as well as wire transfers to capture more recurring revenue.

“With recurring payments on the rise, merchants are currently challenged if they can offer only card related subscriptions,” said Ralph Dangelmaier, CEO of BlueSnap. “This new technology allows merchants to capture revenue that has historically been lost, and provides added value to their customers who have the opportunity to easily purchase in a way that is comfortable to them.”

Recently recognized for this new offering, BlueSnap was named an Innovation Award finalist for Pymnts.com’s highly acclaimed 2013 Innovation Award. The award is another recognition that BlueSnap continues to put technology at the forefront as the company grows, while empowering merchants with new ways to convert more shoppers to buyers.

In many regions outside the United States, credit and debit cards are not the dominant methods of payment for many consumers. For U.S. based merchants to sell internationally or for overseas merchants to sell in the United States, the simple mechanism of automatically collecting payments can pose a huge challenge. Automated Subscription technology bridges the gap between sellers and buyers by empowering merchants to collect payments from any part of the world using a variety of preferred payment methods. As a result, merchants can easily sell globally and increase revenues by converting one-time customers into subscription-based buyers.

BlueSnap is a comprehensive global buying platform that fuels growth for companies serving digital, physical and mobile markets. A single dynamic platform, BlueSnap helps businesses grow faster through a configurable and flexible approach to eCommerce, Payment Processing, eMarketing and Subscription billing. Businesses can simply integrate BlueSnap’s innovative and powerful BuyNow capability solutions anywhere onto their web sites supporting any merchant buying model. BlueSnap’s global network securely supports over 5,000 online businesses in 145 countries in multiple languages, currencies, payment methods and devices.