New BlueSnap Mobile Technology Alleviates Shopper Abandonment Rate for Merchants

Waltham, Mass.—April 24, 2013—The mobile shopping cart abandonment rate can range anywhere between 70- 97 percent* due to the inability of merchants to deliver a seamless shopping experience on mobile devices. Today, BlueSnap alleviated that worry, and is proud to announce its new SnapMobile optimization technology.

With SnapMobile, merchants can have two checkout pages for a single product, one for PC and one for mobile. BlueSnap auto detects which template to display based on the shopper’s device and serve up content in an optimized, user-friendly fashion, allowing merchants to capture revenue that is typically lost with other eCommerce and payment processing service providers.

“A bad user experience typically means the loss of a sale, while leaving a negative brand perception with shoppers. Our job is to provide merchants the ability to process every transaction quickly and easily from any device,” said Ralph Dangelmaier, CEO of BlueSnap. “Maximizing revenue for our merchants is what BlueSnap does, and serving up content to shoppers in a usable way, as they wish to consume it, is at the very core of who we are.”

Not only has BlueSnap optimized their platform for mobile use, but also created the ability for merchants to customize the interface, serving up a seamless branded experience that lets shoppers connect with the merchant’s brand from initial sign on to the end of the checkout process. BlueSnap provides all of the global payment processing capabilities needed to support a successful transaction, in a simple, clean, mobile ready way.

Resources:

*Source: SeeWhy Conversion Academy

http://seewhy.com/download-shopping-cart-abandonment-ebook/

About BlueSnap

BlueSnap is a global payment service provider and an international payment gateway powering the checkout process for eCommerce merchants worldwide, and fueling growth for online businesses serving digital, physical and mobile markets. BlueSnap has reinvented the checkout experience by combining the power of four key components: Seamless integration into the storefront, global payment processing, award winning smart

subscriptions, and dynamic marketing tools for up-sell at checkout.

Serving over 5000 merchants, and supporting shoppers in 180 countries by localizing the experience, with 28 languages, 60 currencies, and 110 payment types, BlueSnap is powering buys for merchants around the globe, and fulfilling their promise to
convert more shoppers to buyers worldwide. Learn more at www.bluesnap.com.

SnapMobile, Smart Subscriptions and the BlueSnap logo are trademarks of BlueSnap, Inc. All other trademarks are the property of their respective holders.

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