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2022 is coming to a close, and businesses have had quite a year navigating everything new and evolving in payments. Over the past year, BlueSnap has focused on helping companies grow their businesses through payments – and that driving goal is reflected in our most popular pieces of content from this year.
Many of this year’s most popular pieces are about growth and change in the payments industry, including payment orchestration, payment tokenization, cart abandonment, and B2B payment processing. Of course, the industry has been seeing significant growth in embedded payments and embedded finance.
Here we share our top pieces of 2022. We hope the takeaways from these resources help set you up for a profitable 2023 with payments playing a key role in your overall business strategy.
What Software Providers Should Know About Embedded Payments for Their Platforms
This introductory piece provides insight into some of the benefits of embedded payments, how to choose a partner for delivering embedded payments, and the different methods for providing this service to merchants.
Embedded payments are when software providers embed payments into their platforms, offering their clients the ability to accept payments without integrating with additional technology. If you’re unfamiliar with embedded payments and are curious about the basics, this piece will tell you what you need to know to decide if you’re interested in pursuing this potential new revenue stream.
Payment Orchestration: Simplify & Scale Global Payments
Companies need robust payment functionality to grow and compete in today’s global market. In addition to geographic differences, international digital payments are evolving to include a diverse range of payment methods, such as digital wallets, bank transfers and Buy Now, Pay Later.
With a payment orchestration platform, all of a company’s supported payment methods, acquirers, eCommerce features and related services can be conducted as a symphony. It allows the company to activate and use features as needed, by country, by product, by issuer and more. It is the back-end infrastructure that integrates, directs and handles the different service providers, acquirers and banks that support payments through a single platform. Payment orchestration is designed to provide you with more control over the important elements of your payment stack from end-to-end, allowing you to turn them on or off as you need them.
BlueSnap’s Ultimate Guide to Cross-Border Payments
Businesses selling in regions outside the one in which they are located must overcome the challenges of cross-border payments (i.e., payments that cross a border between you and your customer). Luckily, there are ways to address those challenges and optimize cross-border payments to get the most from your international sales.
This guide to cross-border payments includes everything you need to know before you start selling to customers in new regions.
The State of Automating Accounts Receivable
Accounts receivable (AR) is the lifeblood of many businesses, responsible for fueling the business with the cash flow it needs. Over the last couple of years, many have taken steps to automate their AR processes. This report discusses the findings of a 2022 BlueSnap survey, which found that many businesses have implemented automated AR in a fragmented manner, keeping them from realizing the full benefits of automation.
The Ultimate Guide to Embedded Payments for Platforms
For those businesses on track to embed payments into their platforms, this in-depth eBook will help get the process started right. You’ll learn everything from who to include on your embedded payments team to your options for monetizing embedded payments.
This guide outlines the pros and cons for different platform options and discusses all the risks involved with providing embedded payments so you can make an informed decision.
Need a New Payment Gateway? Here’s How to Find the Right One
Have you been notified that your card processing gateway is being shut down? Or maybe you’re moving to a new software platform and taking the opportunity to find a new payments provider as well? Whatever the case, businesses sometimes find that they need to find a new cost-efficient payment gateway that is easy to work with, reliable and can support you as your business grows. This piece provides 5 considerations to help you select a new, dependable payments gateway with the functionality you need built in.
B2B Payments Explained: Automation, Methods & Solutions
The pandemic forced many B2B businesses to create a patchwork of solutions for accepting electronic payments while their employees worked from home. However, today there are so many options for forward-thinking B2B companies. This guide covers B2B payment processing in-depth, including benefits, payment methods and what to look for in a B2B payments provider.
Cart Abandonment vs. Checkout Abandonment: What’s the Difference & How to Reduce Them
“Cart abandonment” is often used as a catch-all term for any customers who put items in their cart on an online retailer’s store and then leave the website without checking out, but this one metric doesn’t accurately capture all the reasons potential customers abandon your website before completing their transactions.
This article discusses checkout abandonment, an additional metric to watch that can help you diagnose the issue and get more sales.
Veracross on Why They Partner with BlueSnap for Embedded Payments [Video]
In this video, you’ll learn why Veracross, a student information system, uses BlueSnap’s embedded payments solution instead of developing its own payment facilitation platform. If you’re looking for an embedded payments partner, this video can help you understand what BlueSnap’s customers experience when working with our platform and expert teams.
Payment Tokenization Explained: Your Key to Secure Payment
As fraudsters become more sophisticated and companies suffer the monetary and reputation loss of data breaches, securing your customer’s personal information is more critical than ever. This in-depth guide explains how payment tokenization works and how it compares to encryption, and answers the most frequently asked questions about payment tokens.
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