Conversion Calculator

Want to increase sales by 40%?

This two-part questionnaire is a must-have tool for merchants to learn where they can optimize their conversions.By identifying and reducing friction you can decrease abandonment rates and reclaim lost revenue – increasing sales by as much as 40%!

Part one (Pre-payment):

Identifies points of friction during the checkout flow, before the shopper has hit the “buy” button.

Part two (Post payment):

Uncovers issues that could be causing low conversions behind the scenes, while the payment is processing.

At the end you will receive a score that you can compare with the Checkout Conversion Index and see how you stack up against your competitors. You will also receive advice that you can use to improve your conversions. Our conversion consultants are also available for a quick chat about your individual results and can help you drill down on specific ideas to increase you conversion rates.

Find out your score and see how you compare to the competition!

This tool was developed in partnership with:?

Checkout Conversion Calculator

Want to increase sales by 40%?

Part one (Pre-payment):

Part two (Post payment):

Get Your Conversion Optimization Report

To get started, simply enter your email.

Part One : Pre Payments

TIP:

Is it taking your customer too long to check out? Our research shows that the best sites keep the time down to just slightly over two minutes – 134 seconds, on average, to be precise. Tip: any mouse click required by the customer counts towards the total number of clicks.

TIP:

TIP:

TIP:

In the highly competitive world of digital commerce, offering customers a reason to keep coming back (coupons, rewards) add differentiation to your site. One hundred percent of the best sites understand the importance of this concept, but only 7% of the bottom 30 have gotten the message.

TIP:

The best sites, 93% of them, provide trusted security logos when checking out to let their customers know that they care about their financial data and will safeguard it. Eighty percent of the bottom 30 don’t.

TIP:

The top sites provide “live” help. Chat, phone, text. Offer the ability to get a question answered immediately.

TIP:

TIP:

To be clear, no matter how many credit card brands you offer, this only counts as 1 payment type. Top sites accept an average of 6.8 payment types.

Part Two : Post Payments

TIP:

Your customers country of origin (where they got their credit card issued to them) is all that matters when considering how many countries you may be selling to.

TIP:

13% of shoppers will abandon their cart if their total is presented in a foreign currency. To make this worse, payment success rates go down when a bank is trying to charge the card in a foreign currency.

TIP:

Establishing a local presence where your shoppers are can help set up the ideal payment processing arrangements to sell globally successfully.

TIP:

When you have a local bank to process transactions with, you can increase your conversions by up to 17%.

TIP:

Offering subscriptions can help save your sales. For example, you will have a much higher success rate charging someone $100/month rather than $1200/year. Credit cards flag expensive charges like that, and often won't process them!

TIP:

Keeping an eye on your average transaction value and ensuring that you don't trip upstream fraud rules is critical for payment success.

TIP:

Simply retrying a failed transaction through a new bank can save 3% of your sales. In addition, more sohpisticated approaches like Account Updater can help ensure your cards on file are up-to-date.