Benevity Case Study

Benevity, the global leader in corporate social responsibility (CSR) and employee engagement software, partnered with BlueSnap to enhance the donation experience by integrating the full payment flow into a single donation form. The partnership has allowed Benevity to increase funds raised for charities and nonprofits by reducing drop-off on the donation form.

“We had concrete requirements at the time we signed on [with BlueSnap], but we will always continue to have aspirational requirements as we try to make our user experience better. That’s why it was important for us to find a partner who is actively growing and continuously adding modern and expansive processing capabilities.”—Aengus Bates, Technical Product Manager, Benevity

Introduction

Who is Benevity?

Benevity is the global leader in corporate social responsibility and employee engagement software, including online giving, matching, volunteering, and community investment. With software that is available in 17 languages to an employee base of 10 million users around the world, Benevity has processed over $2.5 billion in donations and 15 million hours of volunteering time this year to almost 150,000 charities worldwide. It’s our goal to transform the way people give, broadening what we think of as philanthropy to be more inclusive, innovative, and democratized by providing best-in-class technology that makes it easier for companies to empower their employees to give, volunteer, and take positive action—and for charities to reach new donors and receive more funds.

Benevity-Case-Study

What makes your solution unique?

Our user-centered and scalable approach to what we call corporate “Goodness” brings unparalleled efficiency and impact to the charitable landscape, while providing users with a simple way to support the causes that matter to them.

Together with our clients, we’re using technology to power better corporate and employee giving programs that improve employee engagement, recruitment and retention and can be used to power a more positive corporate culture.

The Challenge

What pain points were you looking to solve?

We care greatly about our user experience, and our payment solution before BlueSnap involved a third-party redirect to a different web page, which is not ideal. We wanted a solution with an embedded fields option—so users could feel more secure in their donation—that would also allow us to easily maintain PCI compliance. We also wanted the ability to tokenize credit card information with a payment provider so users wouldn’t have to re-enter their card data each time they donate. Two other requirements were having Apple Pay as a checkout option, and domestic payment processing in multiple regions including Australia, Canada, Europe, and the United States. Domestic processing in numerous countries enables our users to make tax-efficient donations to a wider range of charities.  

Why did you choose BlueSnap?

There were three core features that made us choose BlueSnap: processing in our required countries, hosted fields, and high-quality documentation—those were our trinity. In fact, the high-quality documentation was one of the main selling features for us—it cannot be undervalued. For us, it had the same level of importance as BlueSnap’s hosted fields product itself. We were also attracted by its comprehensive API, numerous payment options (like Apple Pay), and range of supported currencies.

" There were three core features that made us choose BlueSnap: processing in our required countries, hosted fields, and high-quality documentation—those were our trinity. "
The Solution

How are you integrated with BlueSnap?

We integrated BlueSnap’s payment solution with our software platform using their Payment API with Hosted Payment Fields.

What impact did the switch to BlueSnap have?

BlueSnap’s integrated payment solution has clearly enhanced our user experience. We know that because we’ve seen a significant increase in donors completing their donation. What we’ve done so far with our payment process is just the tip of the iceberg; we are currently working with BlueSnap to continue to simplify and enhance our donation flow by adding more payment methods and currencies.

How is BlueSnap helping you grow your business?

BlueSnap’s global payment processing capability was a key factor in selecting them as a partner, specifically in Australia, which was essential for us and made available shortly after we started working together. So we chose BlueSnap not just for the offerings it had at the time, but also its willingness to grow with us, and add payment methods and regions. We had concrete requirements at the time we signed on, but we will always continue to have aspirational requirements as we try to make our user experience better. That’s why it was important for us to find a partner who is actively growing and continuously adding modern and expansive processing capabilities.

Plus, BlueSnap’s support team—everyone, from our account manager to the wider team—has been phenomenal. They provide intelligent and thoughtful responses within a very short response time—usually seconds!