After making the switch to BlueSnap, Autodesk saw a number of positive revenue driving improvements including a 20% increase in checkout conversions.
Autodesk is an American multinational corporation that is a software business leader for a vast array of industries. Their consumer services are mostly sold online, where the focus is on their 3D cloud-based design, engineering and entertainment software. Their consumer team and apps feature a wide array of products ranging from making apps to making 3D models, to creating digital artwork, to the actual 3D printers themselves. While you can buy a single use for most of Autodesk’s consumers products, they also have many products that are subscription-based. From 123app.com to sketchbook.com, Autodesk has it all.
As a fast-growing global company, with a multitude of products, and subscription plus single use payment options, Autodesk was facing a problem when it came to frictionless checkout for international consumers.
Although consumer online checkout is an important element of their business, they also have B2B and Marketplace requirements. This meant they needed a single processor who could consolidate all of these needs into a single process – but do so on a global scale. Some of the things they were looking for included:
The Powered Buy Platform was the ideal solution for Autodesk because:
Taking all the challenges into consideration, BlueSnap was able to offer a solution to fit Autodesk’s diverse payment needs. Autodesk required to 1)sell to consumers, 2)B2B, and 3) marketplaces. Let’s examine how the Powered Buy Platform™ helped each of these areas.
Since working with BlueSnap in 2014, Autodesk has seen a 20% increase in overall conversions. They have also seen a substantial increase in recurring revenue, and have reached shoppers in over 130 countries.
In addition, the flexibility of the Marketplace functionality allows Autodesk to bring on 100s of 3rd party software plug-ins to the Autodesk AppStore with ease.
As Autodesk continues it transformation to one of the leading SaaS providers in the world, BlueSnap is ready to support them – whatever business model comes next.