Autodesk Case Study

As a fast growing global company, Autodesk was facing a problem when it came to frictionless checkout for international consumers. When transitioning from a licensed software company to a global SaaS powerhouse, they needed to support multiple eCommerce models. BlueSnap provided everything they needed from online checkout to B2B invoices to 3rd party marketplace models.

After making the switch to BlueSnap, Autodesk saw a number of positive revenue driving improvements including a 20% increase in checkout conversions.

Introduction

Autodesk is an American multinational corporation that is a software business leader for a vast array of industries. Their consumer services are mostly sold online, where the focus is on their 3D cloud-based design, engineering and entertainment software. Their consumer team and apps feature a wide array of products ranging from making apps to making 3D models, to creating digital artwork, to the actual 3D printers themselves. While you can buy a single use for most of Autodesk’s consumers products, they also have many products that are subscription-based. From 123app.com to sketchbook.com, Autodesk has it all.

As a fast-growing global company, with a multitude of products, and subscription plus single use payment options, Autodesk was facing a problem when it came to frictionless checkout for international consumers.

The Challenge

Although consumer online checkout is an important element of their business, they also have B2B and Marketplace requirements. This meant they needed a single processor who could consolidate all of these needs into a single process – but do so on a global scale. Some of the things they were looking for included:

  • More control over the checkout flow
  • Scalable architecture to seamlessly integrate checkout pages for new business lines
  • Eliminate extra steps and fields to streamline the checkout flow
  • Ability to process subscriptions
  • Ability to accept alternative payments types (especially as they expanded globally)
  • Expand global reach outside of US markets (offering local currencies, languages and payment types)
" Selling globally to consumers is a breeze. The Powered Buy Platform supports local languages, payment types, and currencies in over 130 countries. "
The Solution

The Powered Buy Platform was the ideal solution for Autodesk because:

  • BlueSnap’s API made it easy for Autodesk to accept payments on their website with a custom checkout page for a personalized experience
  • Flexible integration allowed Autodesk to easily deploy the coupon API to reward loyal customers and increase sales
  • BlueSnap’s subscription billing engine enabled Autodesk to optimize their recurring revenue
  • Integrating with out third-party partner, Avalara, a tax compliance software, helped Autodesk streamline their checkout process even further
  • A single integration to BlueSnap’s Powered Buy Platform ™ now allows Autodesk to reach shoppers in 180 countries to increase global reach
  • BlueSnap’s support for Marketplace allowed Autodesk to expand their Autodesk AppStore and allow 100’s of 3rd party software add-ons to be delivered to their customers to extend their Autodesk solution.

autodesk home page

 

Taking all the challenges into consideration, BlueSnap was able to offer a solution to fit Autodesk’s diverse payment needs. Autodesk required to 1)sell to consumers,  2)B2B, and 3) marketplaces. Let’s examine how the Powered Buy Platform™ helped each of these areas.

Consumers

  • Selling globally to consumers is a breeze. The Powered Buy Platform supports local languages, payment types, and currencies in over 130 countries.
  • Robust recurring revenue services enable consumers to pay at a price point and frequency that is most comfortable for them – empowering Autodesk’s transition to a SaaS business.
  • Automatic payments and renewal reminders result in higher customer retention rates and less missed payments

B2B, Invoicing

  • Autodesk can invoice B2B clients seamlessly. This is a huge timesaver not only for the Autodesk team, but the clients who are able to pay with ease.

Marketplaces

  • The Autodesk AppStore provides a forum for the 3rd party software community to create and sell valuable add-ons that enrich their customer’s experience.
  • BlueSnap’s process gave Autodesk the control over pricing, reporting and User Experience while splitting the payment so that the 3rd party is paid directly by BlueSnap.
  • The strength of BlueSnap’s global acquiring network allows Autodesk partners from all over the world to participate in the Autodesk AppStore.

autodesk checkout screen

Results

Since working with BlueSnap in 2014, Autodesk has seen a 20% increase in overall conversions. They have also seen a substantial increase in recurring revenue, and have reached shoppers in over 130 countries.

In addition, the flexibility of the Marketplace functionality allows Autodesk to bring on 100s of 3rd party software plug-ins to the Autodesk AppStore with ease.

As Autodesk continues it transformation to one of the leading SaaS providers in the world, BlueSnap is ready to support them – whatever business model comes next.

" The flexibility of the marketplace functionality allows Autodesk to bring on 100s of 3rd party software plug-ins to the Autodesk AppStore with ease. "

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