Disruptor Beam is a Boston-based gaming company focused on creating community and story-driven games. Their most popular game, Game of Thrones Ascent now has 9 million players. Thanks to BlueSnap they have seen a boost in conversions and Westeros is safe.
Disruptor Beam is a Boston-based gaming company focused on creating community and story-driven games. They created their first game based off of the ever-popular book and TV series, “Game of Thrones.” Game of Thrones Ascent now has 9 million players across all platforms. In this strategy role-playing-game, fans can immerse themselves beyond the books and TV show, living the life of a noble in Westeros.
In 2015, 29% of game industry developers made their profits from direct to consumer and digital sales and 21% from micro-transactions. Only 13% of those surveyed thought that retail was their biggest profit category. Move over brick and mortar, digital has arrived!
The gaming space has been changing rapidly over the last couple of years, and game developers are trying to figure out the best ways to get their customers all the way through to checkout. Nobody wants to leave their game mid-battle to input credit card information. This process needs to be frictionless, and this is where a payment partner can make a huge difference in how a gaming company is converting customers.
As games so often tell a story, Disruptor Beam was looking for a partner who could help facilitate frictionless in-game transactions for web-based players without interruption. User experience was the highest priority as they wanted their players to be able to have a simple and frictionless experience when buying upgrades, items, and quests in the game. Disruptor Beam has a global player base and they wanted to ensure that customers were comfortable checking in a multitude of different languages and locales. They knew that a lack of payment options, languages, and currencies would lead to a high rate declines.
Disruptor Beam integrated with BlueSnap’s hosted checkout pages to give their players a global, frictionless in-game purchase process. BlueSnap’s Powered Buy Platform™ reduced development time, so Disruptor Beam was able to start using BlueSnap’s platform in under a week! Disruptor Beam integrated with BlueSnap’s Powered Buy Platform to:
As a result of switching to BlueSnap’s Powered Buy Platform, Disruptor Beam was able to achieve frictionless checkout with maximized payment conversions. Thanks to the payment platform, Disruptor Beam saw: