Ford Credit Case Study | BlueSnap

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Ford Credit Case Study

To deliver a robust digital experience for Ford customers, Ford Credit needs a payment solution to meet its complex needs. BlueSnap's All-in-One Payment Platform's flexible, customized solution with cross-border payment and marketplace technology makes the complex simple for customers and dealers.

“BlueSnap listened to the company’s needs and developed options to help meet its payment goals. This included the quick onboarding of dealerships in Spain, Italy, Portugal, Denmark, Finland, Belgium, Ireland, Czech Republic, Romania, Poland, Hungary and Greece, as well as automated split settlements, leveraging BlueSnap’s marketplace functionality.”

Who Is Ford Credit?

Ford Motor Credit Company is the financial services subsidiary of Ford Motor Company. Along with Ford, Ford Credit is committed to helping build a better world, where every person is free to move and pursue their dreams. The Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for and deepen the loyalty of those customers. Ford Credit is supporting Ford’s pursuit of leadership positions in electrification, connected vehicle services and mobility solutions, including self-driving technology.

The Challenge

As Ford Credit assists in the delivery of a robust digital experience for Ford customers across Europe, it needed a payment solution that would meet complex needs.

Ford Credit developed a customer-centric digital approach to car buying for Europe, whether consumers are putting down deposits for ordered vehicles, purchasing outright or financing. This eCommerce platform enables convenient payments and a streamlined purchasing process.

Ford Credit also supports FordPass, a mobile app that allows Ford drivers to access roadside assistance and other features, as well as earn complimentary maintenance and rewards.

To fully implement its plans, Ford Credit needed a payment provider in Europe that could support both its plans and its dealerships. Ford Credit turned to BlueSnap.

The Solution

BlueSnap’s All-in-One Payment Platform was uniquely positioned to support Ford Credit’s multiple payment needs.

The platform’s flexible, customized solutions make the complex financing and payment process simple for both customers and dealers. BlueSnap listened to the company’s needs and developed options to help meet its payment goals. This included the quick onboarding of dealerships in Spain, Italy, Portugal, Denmark, Finland, Belgium, Ireland, Czech Republic, Romania, Poland, Hungary and Greece, as well as automated split settlements, leveraging BlueSnap’s marketplace functionality.

BlueSnap’s global automated process flow simplifies onboarding for dealers. Ford benefits from a seamless onboarding experience with dealers approved and fully underwritten within 24 hours of receipt of completed applications. Nearly 300 dealers across Europe have signed up and can now accept card payments online through BlueSnap.

When it comes to the FordPass app, it can now accept in-app payments, including for those subscriptions and add-ons chosen at the dealership. Payment options offer customers’ preferred payment methods and currencies. With support from BlueSnap, customers can subscribe to live traffic services, electric vehicle charging and other services. Customers can pay directly in the app, and Ford Credit can easily reconcile split payments with providers for these services.

The Results

Ford Credit has seen impactful results in onboarding its dealerships to streamlined payments with BlueSnap and integrating payments in the FordPass app.

“Consumers expect a slick, intuitive experience whatever they’re buying, and having a seamless payments process is a critical part of delivering that,” says Nikhita Hyett, Managing Director, Europe, for BlueSnap. “Ford customers now benefit from our secure payment processing solution no matter where they are.”

Additionally, Ford Credit benefits from BlueSnap’s automated fraud and chargeback management, regulation and tax compliance solutions, local acquiring, and analytics and reporting, which are all built into the payment platform.