White Shark Media Case Study

After its switch to BlueSnap, White Shark Media processed payments seamlessly through Salesforce, improving the company’s cash flow and enabling it to reach more customers in the U.S. and Latin America.

“We were looking for a payment gateway that had a good reputation, allowed us to accept ACH payments, could automate recurring billing, and made it easy to apply discounts. We narrowed it down to a list of 54 options; BlueSnap was the best choice of them all.”
—Karen Canterero, Director of Corporate Strategy, White Shark Media

Introduction

Who is White Shark Media?

White Shark Media is a leading pay-per-click (PPC) advertising agency that helps business owners strategically showcase their products or services to consumers as they are looking for them on search engines. Our PPC experts focus on search engine marketing primarily for Google and Bing; we also provide search engine optimization services and social media marketing. The outstanding results we deliver for our clients are the reason we’ve been named one of the fastest-growing companies in America.

white-shark-media-homepage

What makes your solution unique?

Thanks to our extensive marketing experience, we’ve developed some proven tactics for online marketing and a suite of proprietary tools to go along with them. We also collaborate closely with Google and Microsoft, both of whom we have achieved partnerships with, which gives us an uncommon level of knowledge and expertise that serves our niche market well.

Who are your customers and what are they trying to solve with your solution?

Our customers are small- and medium-sized businesses in the United States, specifically the U.S. Hispanic demographic, and Latin America. We are expanding to include partnerships with other marketing agencies who can use our cost-effective PPC tools—including client and agency dashboards, partner portals, sales enablement tools, and more—to build a successful digital marketing strategy for their own clients.

The Challenge

What pain points were you looking to solve?

We use Salesforce to help us grow our business, so our payment solution needed to integrate with the CRM to help us collect payments from our customers. But our invoice amounts change every month to reflect new marketing strategies, and it was difficult to alter the invoices. Usually it involved canceling the existing invoice and creating an entirely new one in its place, which was time-consuming. We also had trouble with customers not recognizing charges on their credit card bill, which caused numerous customer service issues.

Why did you choose BlueSnap?

We did our due diligence, researching numerous payment processors and gateways that could solve these problems. But we also had some other specific needs to address that would help us better serve our clients. In addition to customized labeling in bank statements and easier invoicing, we were also looking for a payment gateway that had a good reputation, allowed us to accept ACH payments, could automate recurring billing, and made it easy to apply discounts. We narrowed it down to a list of 54 options; BlueSnap was the best choice of them all.

How are you integrated with BlueSnap?

Because we use Salesforce for our business, Salesforce/Chargent serves as the front end and we use BlueSnap for back-end payment processing. We routinely send out payment links to customers through Salesforce, which allows them to access a secure payment payment page where they can enter in their payment details.

" We narrowed [payment gateways] down to a list of 54 options; BlueSnap was the best choice of them all. "
The Solution

How has BlueSnap helped you grow your business?

We have customers across Latin America and the U.S., many of whom want to pay using ACH. That wasn’t a possibility with our previous payment gateway, but now it is. Our customers now have greater payment flexibility; our expanded payment options also make us more appealing to a broader set of customers.

How was the integration process?

The integration with BlueSnap and Salesforce was very easy—we simply followed the setup configuration instructions and completed the integration in 10 minutes! And the support we’ve gotten from BlueSnap all along the way is excellent. Joe (our account rep) is very invested in making the product work for us in the way we want. He’s also very responsive and follows up to make sure our needs are addressed.

The Results

What impact did the switch to BlueSnap have?

The switch to BlueSnap has greatly improved our cash flow. Our previous payment provider operated on a schedule of weekly transactions with seven days lag for payment; BlueSnap does daily transactions with only a three-day lag. So we now get paid faster. We also have fewer chargebacks.